Tchawou Tchuisseu Consulting

Whether you run a local coffee shop, an e-commerce boutique, or a consulting agency, one thing is true: your website holds valuable information about your customers . But how do you unlock that data and turn it into insights? Enter Google Analytics — a free, powerful tool that helps businesses of all sizes understand what’s working online and what isn’t. In this post, we'll explore: 🧠 Why Google Analytics is important for SMBs 🔧 What kind of insights you can get 🎯 How to set it up (with an official video tutorial) 💡 Tips for making the most of it 1. Why Google Analytics Is a Game-Changer for SMBs If you’ve ever asked questions like: Where are my website visitors coming from? Which pages do they visit most? How long do they stay? Which marketing campaigns are driving sales? Then Google Analytics is for you. For small and medium-sized businesses, where every marketing dollar counts , this tool provides the insights needed to: ...

Could XRP Hit $10 by 2025?  XRP, the native digital asset of the XRP Ledger (XRPL) and a key component of Ripple’s cross-border payment infrastructure, stands at a critical juncture. On March 7, 2025, the U.S. Office of the Comptroller of the Currency ( OCC ) reportedly authorised nationally chartered banks to offer cryptocurrency trading services on behalf of clients—a development that has renewed optimism across the crypto market. This regulatory milestone has sparked speculation: Could XRP realistically reach $10 USD by the end of 2025? To address this, I’ve developed four predictive scenarios, ranging from conservative to ultra-optimistic, based on a combination of market data, regulatory trends, and adoption forecasts. In this analysis, we’ll examine the factors influencing XRP’s growth trajectory—including evolving U.S. and global regulations, XRPL’s underlying technology, Ripple’s institutional partnerships, and prevailing market sentiment—drawing on credib...

  Visualizing Customer Distribution with a Geospatial Heatmap In today's data-driven world, understanding your customers' geographical distribution is essential for making informed business decisions. Visualizing this information can provide invaluable clarity, whether you're optimizing your delivery routes, targeting specific markets for promotions, or just gaining insights into your customer base. In this post, I'll walk you through how I used geospatial heatmaps to visualize customer locations based on data from the Fecom Inc. E-commerce Marketplace Orders Data CRM dataset available on Kaggle. What is a Heatmap? A heatmap is a data visualization technique that uses color gradients to represent values in a two-dimensional space. In this case, we're using a heatmap to show the concentration of customer locations worldwide. Areas with higher concentrations of customers will be highlighted in warmer colors, making it easy to spot where most of...

This article deals with data analysis and provides a basic example of creating a dashboard using Looker or Data Studio. We start by defining data, which is simply a collection of facts. For instance, the annual sales of a shopping company can be considered data. Facts can also be regarded as measurements, and they can be qualitative or quantitative. Data analysis involves the collection, transformation, and organization of data to draw conclusions, make predictions, and drive decision-making. Therefore, a data analyst is someone who collects, transforms, and organizes data to facilitate informed decision-making. For those unfamiliar with the term, decision-making refers to using facts to guide business strategy. The data analysis process comprises six phases: Ask: The analyst must ask the right and effective questions, define the problem, use structured thinking, and communicate with others. Prepare: In this phase, the analyst understands how the data is generated and colle...

 Hi crypto traders,  I hope you are doing well despite this slow market 😆😆.  I would like to share with you some common mistakes made by new traders. I have made a few mistakes myself, which I am sharing with you below. However, I can affirm that I understand how trading in cryptocurrency works. You can still refer here to my previous posts, where I explained the two basic order types in crypto.  Let's jump into the common mistakes to avoid when trading.  Avoid always basing your purchase according to the 24 hours change rate.  I remember a friend of mine told me that he is always purchasing cryptocurrencies with a high positive  24 H rate of change, because, according to him the cryptocurrency price is increasing. Do you see where the issue is 😏😐? In fact, as its name states, the 24 hours change refers to the change in currency price in the interval of 24 hours. This is not a continuous change in a cryptocurrency price. This means it doe...

 We are observing recent days a continued drop in crypto prices. Many newbies are wondering if they should sell the coins they hold, buy more or just keep them. From experience, I would say to keep if your investment is not meant to be used in a short time. Otherwise, you can sell to either limit your losses or secure your profit. The reason I suggest you keep your currency is because, by experience, the Bitcoin price has always been fluctuating between its lowest value and the highest ever recorded. It is important to mention that the highest value: EUR 60 000 was obtained last year in 2021 after the Bitcoin price crashes to its lowest value: EUR 24 000. Thus, selling now your coins when the price crashes is the worse strategy you can take. Go out and purchase. The more cons you purchase now, the highest would be the benefit. Let's go shopping in your favorite cryptocurrency exchange platform.

 In our previous article about trading in a cryptocurrency environment, we defined market and limit orders. We have also explained that a market order will always incur a taker fee, which is larger than the maker fee incurred by the limit order when well placed. We mentioned that a limit order could also incur a taker fee in the case the limit price is chosen above the market price for the buy limit order, and below the market price for the sell limit order. In this article, we will briefly define and explain what we understand about the take-profit and stop-loss orders.  What is a take-profit order? As it is named, the take-profit order is an order which allows you to close a position in order to take profit from your trade, once the last market price reaches your profit price. This order can be used to close a position or to enter a new position. As presently described, we directly find a similarity with a limit order. The trader fixes the profit price at which...