Visualizing Customer Distribution with a Geospatial Heatmap In today's data-driven world, understanding your customers' geographical distribution is essential for making informed business decisions. Visualizing this information can provide invaluable clarity, whether you're optimizing your delivery routes, targeting specific markets for promotions, or just gaining insights into your customer base. In this post, I'll walk you through how I used geospatial heatmaps to visualize customer locations based on data from the Fecom Inc. E-commerce Marketplace Orders Data CRM dataset available on Kaggle. What is a Heatmap? A heatmap is a data visualization technique that uses color gradients to represent values in a two-dimensional space. In this case, we're using a heatmap to show the concentration of customer locations worldwide. Areas with higher concentrations of customers will be highlighted in warmer colors, making it easy to spot where most of your customers ar...
Tchawou Tchuisseu Consulting
Tchawou Tchuisseu Consulting (TTC) is a startup helping students, researchers, and professionals achieve their goals. We provide consultancy in Physics, Mechanical and Electrical Engineering, Nonlinear Dynamics, and data analysis to drive business insights. Additionally, we simplify cryptocurrency concepts for better understanding. TTC offers tailored solutions to solve challenges and unlock opportunities. Contact us for expert guidance and innovative solutions.